Friday, 14 December 2012
If you own a small business then there's no doubt you're consistently attempting to find ways that you can bring in new customers and then sell much more to the customers you have already.
In past times this would mean strategies including ads in the Yellow pages, Television ads, newspapers, leaflets and so forth.
But within the last ten years the explosion of the web has opened up a range of innovative promotional options, including Facebook.
Facebook in actual fact gives you more than a single strategy to market your business making it an extremely effective platform, particularly when you look at the amount of members this website currently boasts.
So how can you begin.
Well you have two types of methods of promotion available - free and paid.
Much like the advertising system run by Google's Adwords, Facebook has their own ad service which lets you to show ads within the Facebook website and send visitors to your site.
The way this is different from Google Adwords is through the targeting abilities. Because Facebook gathers a huge amount of info regarding its members, it's then able to give advertisers a number of pretty effective targeting resources so you can truly advertise to a section of the user base that you feel focuses on your possible consumers.
You'd start by narrowing the advertising area to your own town or city prior to figuring out who you want to market to by age, sex and in many cases likes and dislikes.
If you want to try the cost-free approach to marketing on Facebook, then the first step will be to set up a fan page for the small business.
This allows you to create your own small group inside of Facebook that can be used to keep clients and prospects updated regarding anything that's going on within your company.
This tends to be less concerned with selling and more about building relationships and loyalty.
If you genuinely wish to get the most from Facebook marketing then you would combine the free and paid techniques.
So you would not only develop a Facebook page for the business, and test out a few ads leading visitors to your website, you can also test using advertisements to send individuals to the Facebook page.
This method normally leads to less expensive ad expenses helping you increase your following much faster.
So if you haven't yet marketed with Facebook, there's no better time than today.
Begin by establishing a fan page for the small business. If you'd like to make your page stand out then you can hire someone for a relatively small amount to personalize the fan page.
When this is set up start testing a few Facebook ads to see if you're able to get some sales from it. This might take some trial and error but as you become better your costs will decrease and you should be getting some really targeted customers fairly cheaply.